Editorial & Content Manager

Job description

In the role of Editorial & Content Manager you are instrumental to the success of content within ERIKS. 

You liaise with freelancers and agencies, judge content quality, edit and write content for our online channels. 

In collaboration with the Senior Brand & Content Manager you plan the upcoming content, and work in collaboration with the whole marketing team and other stakeholders to map out the editorial calendar in advance.


Our Editorial & Content Manager will work with a growing team of freelance writers, partners and internal experts to collaborate on new topic ideas, content formats, article assignments, editing, optimizing, publishing and promoting.


Job duties and responsibilities

  • Execute on, evaluate and refine the existing content strategy
  • Establish our editorial direction – including the keywords we should target, the topics we should cover, the content
  • formats we should produce, etc.
  • Manage content from draft right up until publication, including writing headlines and intros for blog posts, meta
  • descriptions for SEO, choosing the featured image, monitoring writing style and tone of voice etc.
  • Work with a team of freelance writers, agencies, and internal experts to assign and brainstorm new topics that align
  • with our editorial direction.
  • Update and recycle content and internal linking to maximize search traffic.
  • Measure the impact of your work by including its influence on acquisition and conversions and report on content
  • performance to stakeholders.
  • Upskill & train the internal marketing teams (central and local)

Requirements

  • 5+ years' experience in the field of management of editorial content (preferably in an international B2B
  • environment)
  • Strong in project management and complex stakeholder management, can-do attitude and pragmatic mentality, goal-oriented 
  • Knows how to set up processes that speed up ideation, creation, and delivery of content 
  • Able to translate stakeholder input and goals into content ideas that generate results 
  • Experience with Content Management Systems, SEO, and content tools 
  • Can analyze content performance data, report on content KPIs and their impact on business metrics 
  • Excellent written communication skills in English and preferably Dutch, French or German. 
  • Experience with B2B target group and e-commerce environment 
  • Have a strong feeling for good design and are able to brief our creative agency and judge their work


About ERIKS

80 years ago, ERIKS started as a supplier to the dairy industry in the Netherlands, providing mechanical components and tools that helped dairy plants increase efficiency. Since then, the company kept innovating, evolving, and expanding. Through a consistent focus on technology and service, it became a key sparring partner and service provider for a range of industries. Among its clients are high-tech manufacturing and food companies (such as ASML and Heineken), energy industry players (from windmill operators to power plants), heavy vehicle manufacturers (making cars, ships, or airplanes), construction firms, medicine production businesses, and more.

For these clients, ERIKS provides a wide range of technical products (for instance hoses and valves), co-engineering, customization solutions, and related services. Technical teams are at customers’ beck and call for sophisticated support and advice – from design to smart maintenance. And on the local web shops, customers can easily order tools or component parts.


“We provide products and know–how in a way that has a direct impact on the economy. In each household you’ll find at least one item of which the production was improved with help from ERIKS.” – Floris Jan Cuypers, COO at ERIKS


Dutch DNA, global culture
With its expansion into 17 countries and many different industries, ERIKS became a global organization, with a truly international culture and vision and with talent, experts, and client relationships from everywhere. Meanwhile, its headquarters and roots are in The Netherlands. The company is owned by SHV, a family-owned Dutch group with a portfolio of seven companies that together employ nearly 60.000 people worldwide. The culture at both SHV and ERIKS is built on integrity, entrepreneurship, and a core value of investing in people.

With its 6.500 employees and nearly 2 billion Euros revenue, ERIKS is an established corporate – yet one with the entrepreneurial drive and willingness to invest that is often found at younger, smaller, PE-backed businesses.


Digital transformation
ERIKS now finds itself in a very exciting phase: that of a companywide digital transformation. The potential of digital technology for ERIKS extends to all business aspects, from easy business workflows to direct commercial purposes. Digital technology can advance ERIKS e-commerce channels as well as offer new innovations and service propositions that are partially or fully digital. Examples include the proposition of Smart Asset Management (IoT) or ‘ERIKS Wiki’, a knowledge mining database for employees and customers. ERIKS has a dedicated approach to digitization. The company is internally building a proactive, solution-oriented product organisation with top-notch developers and digital and industry experts. Recently, a Chief Digital Officer was hired, and the next three years people, operating model, architecture, governance, and strategy will take full focus.


ERIKS Digital is an equal opportunity employer and strives for equal treatment for all genders. ERIKS Digital adheres to ethical recruiting methods ensuring that we do not discriminate against any candidate because of age, disability, gender reassignment, marriage or civil partnership, pregnancy and maternity, race, religion or belief, sex, or sexual orientation. This is a fundamental part of our values and beliefs, and we strive to create an inclusive environment where everyone can reach their potential.